Direct Donation on NGO Page:
On registering for the TMM, each NGO gets a unique personalized page on the United Way Mumbai's website. The page displays the NGO's appeal, contact details, the previous year's fund utilization (if applicable), the total amount raised, the fundraisers supporting the NGO, and the NGO's privilege level. The NGO page also features a donate button, allowing the NGO to receive online donations from their supporters on UWM website. 100% of the funds raised on this page are disbursed to the NGO as UWM
Charity Bibs
TMM reserves running slots across race categories for charity. These slots are exchanged for donations by the NGO, allowing runners a guaranteed entry to the event as long as they fulfill the event rules even after registrations close. UWM sets a base amount as a minimum donation amount per race category to maintain a level playing field for all NGOs. NGOs can then negotiate higher amounts directly with the donor on top of this base amount. The intent is to provide a means for NGOs to build new relationships
Individual Fundraisers
Any Individual (who may or may not be running at the TMM) can collect donations for an NGO by creating a fundraising page on the United Way Mumbai's website and reaching out to friends, family, and peers. The fundraiser pages contain various features that support and help the fundraiser raise funds efficiently.
Corporate Teams
Corporate Team is a category specially designed for companies who wish to field employee teams to participate in the Tata Mumbai Marathon and raise funds for their NGO (s). Besides passing substantial funds through CSR for various projects, this has emerged as an excellent employee engagement and team bonding activity over the years. Similar to the NGO page and Individual Fundraising Page, a donate button is available on the corporate page, where the corporates can raise funds through employee contribution in support of the selected by the corporate
Top-up Donations During Runner Registration
All runners are encouraged to make a top-up donation while registering for their run at TMM 2023. All registered NGOs are listed on the event website within two business days of completing their due diligence process. Runners can choose the NGO they wish to support or add a donation to a shared pool, which is later divided equitably between all NGOs.
Personalised Number on Bib
All runners get an opportunity to upgrade their bib number to a unique number of their choice against a fixed donation of Rs 5000 to any NGO of their choice on UWM website. This donation is an independent donation made to avail a special number bib. A donor cannot claim this event feature against any other donation made through any other medium.
Incentives and Grants
Page 28 includes a list of indicators that recognize and encourage the efforts of participating NGOs and provide a roadmap to leverage the fundraising platform of the TMM fully. Each of these indicators translates into a point for the NGO. These points allow NGOs to reach various levels known as Privilege Levels. Each level has privileges and incentives for the NGO, including capacity-building grants.