GREENESHA is a unique high impact community engagement
initiative that was led by 2000 college students in city of Mumbai during the
Ganesh festival celebrations that commenced from August 29 2014 and ended on
11th September 2014. The campaign, aptly
titled 'Greenesha' or 'Green Ganesha'- the environment friendly way to
celebrate Ganesh festival, was led by Student United Ways in Mumbai. It was a
path breaking opportunity for the students across Mumbai to be part of a
critical movement for promotion of an Environment Friendly Ganesh Festival. In
the build up to the action packed campaign that culminated on the days the
Ganesh idols are immersed, Student United Way Champions from 20 city colleges
became the campaign ambassadors. Students reached out to the community festival
venues or "Ganesh Mandals" and carried out awareness activities
Outreach to Ganesh Mandals: 600 Ganesh Mandals reached out directly. All the mandals have pledged to adopt environment friendly methods of celebrations.
The unique aspect of this campaign is the participatory nature, wherein all the outreached citizens have pledged their support to adopt environment friendly ways of celebrations during the festival next year. Student volunteers managed the entire campaign and led the corporate employees in cleaning the beach/water bodies after immersion of idols, thus making this campaign a true example collective community impact.