United Way of Mumbai

OVERVIEW

UPDATES

GALLERY

THE NEED

India is the global leader in road crash deaths. 25 children die every day on Indian roads. While children are a highly vulnerable group (as pedestrians, passengers and road users), their safety is largely overlooked in attempts to address road safety.

SOLUTION

Via: Global Road Safety Education Via a New Generation was created by the Corporate Foundations of Michelin and Total with the support of the Global Road Safety Partnership (GRSP), the road safety organisation hosted within the International Federation of Red Cross and Red Crescent Societies. United Way Mumbai is driving implementation of this well researched strategy across cities in India. As part of this project, we partner with schools for long term engagements with the children, teachers and parents.

Road safety audit

A preliminary road safety audit is done around the school to determine risks and gaps in the childrenâ€™s journey to school. Findings are shared with the school and incorporated into the training plan.

Training children

Children learn about risky behavior on the road, how to avoid crashes, safeguard themselves and others. They participate in theory classes, practical demonstrations, group assignments and interactions with road safety experts.

Engaging community

Teachers & parents are sensitized on their role in ensuring child road safety. The local traffic police are also engaged to build a supportive environment.

STORIES FROM THE FIELD

OVERALL IMPACT ON VIA
The ViA Program has made a significant impact by training more than 112,000+ students and 3,100+ teachers on pedestrian safety. Through comprehensive education initiatives, we have empowered individuals with the knowledge and skills to navigate roads
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FORMATION OF YOUNG STUDENT AMBASSADORS
Under the ViA Program this year, we have successfully formed over 4,000 young student ambassadors from 200 schools across India. These ambassadors play a crucial role in spreading awareness and advocating for road safety within their communities.
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IMPACTFUL ACTIVITIES UNDERTAKEN BY YOUNG AMBASSADORS
Our young ambassadors have been actively involved in various activities aimed at promoting road safety. These include the installation of signage, wall painting with road safety messages, implementation of golden rules within school premises, street
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VICTORY IN THE INTERNATIONAL VIA SAFE MOBILITY AMBASSADOR PROGRAM
The highlight of our achievements this year was winning the International ViA Creative Challenge Global Competition 2023. Competing with 45 countries, the Indian team emerged victorious in the finals. The theme of the competition, "Road Safety Proble
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