United for Road Safety

As part of our commitment for improving the state of safety in Mumbai city, United Way Mumbai has recently launched a special community impact initiative; namely, United Road Safety (URS), powered by Castrol. The project aims to educate and sensitize youth to become safer and more responsible two wheeler riders. This is in keeping with the rising death toll due to road accidents in India.

United Way Mumbai conducted an in depth study in order to understand the knowledge and behaviour of two wheeler riders with respect to road safety. The study focused on the behavioural patterns and the knowledge and awareness about road safety among youth, in order to come up with communication strategies and modules of intervention for preventive measures. Based on the findings of this study, the URS programme was designed as below:

Safe Rider Training Program

The biggest problem observed among two wheeler riders is the lack of formal training. Training youth in defensive driving and educating them to exercise caution and judgment while riding will reduce the risk of accidents. The URS project aims to educate 5000 youth from various colleges and other groups to become safer and more responsible two wheeler riders over the next two and a half years through sessions on safe/defensive driving, live demonstrations and on wheel assessments.

Road Safety Club Formation

In order to create a pool of sensitized youth as Road Safety Ambassadors, the youth attending the two wheeler safety training will be encouraged to form Road Safety Clubs, by mobilizing other like minded young two wheeler riders. The student members of Road Safety Club will further undergo another round of advanced training in safe two wheeler riding & communication skills. Over the two and a half years, we aim to see the formation of 100 Road Safety clubs. The members of the Road Safety Clubs will be encouraged and empowered to conduct about awareness activities/drives in the college campus or in the neighbouring community to educate peers and/or community members about road safety. Through these activities the URS project will educate and sensitize 250,000 youth to become safer and more responsible two wheeler riders.

Training of two wheeler trainers

One of the major issues with regards to road safety in India is that the Motor Vehicles Act does not mandate formal training for seeking a two wheeler license. And, even if someone is keen to undergo formal training, there is a dearth of qualified trainers. Considering this gap, United Way Mumbai proposes to train 200 Two Wheeler Trainers during the last phase of the project. These trainers will be a lasting legacy left behind by URS to ensure sustainability of the impact.

Two Wheels One Life

To acknowledge the government’s 28th Road Safety Campaign, 2017, we are organizing an extensive campaign spread over the month of February, on the theme of road safety focused on youth from the city colleges. The campaign, "Two Wheels One Life” will be in collaboration with National Service Scheme (NSS) of the University of Mumbai. The key elements of the campaign are:


  1. Road Safety kiosks at college campuses: From 6th February onwards, UWM will be putting up kiosks at over 20 college campuses. Innovative edutainment activities have been planned at the kiosks with the aim to engage and educate students about the importance of safe riding practices.
  2. Sensitization of bikers: To complement the activities at the kiosks our team and volunteers will be stationed at traffic signals to interact and sensitize bikers on importance of safe riding, where we will give away a complimentary gift, along with informative leaflets.
  • Inter-collegiate competition on the theme of "Two Wheels One Life”: UWM, in collaboration with NSS, is inviting colleges to participate in the competition, which has categories like street play, short-film making using smart phone, poster making and pledge wall making. First round of evaluation will be done at 3 zonal level competitions, followed by grand finale, the details are as below: 
    • For East Zone level competitions10th February, 2017 at R.A. D.A.V. College of Commerce & Science, Bhandup (East).
    • For City Zone level competitions11th February, 2017 at Maharshi Dayanand College of Arts, Science & Commerce, Parel (East).
    • For West Zone level competitions13th February, 2017 at L.S. Raheja College of Arts & Commerce, Santacruz (West).

The Grand Finale on 18th February, 2017 at Guru Nanak Khalsa College of Arts, Commerce & Science, Matunga (East) will have entertaining and educational activities, where there is a chance to win exciting prizes, including a bike, laptops, iPods, riding gear, etc. Dignitaries from the fields of traffic and transport will grace the occasion & address the youth on road safety issues.

At the grand finale, UWM will be organizing wide range of edutainment activities on the theme of road safety including; demonstration by professional bikers’ club, use of alcohol impairment goggles to demonstrate what it feels like to ride under the influence, two wheeler simulator, etc.

Through this campaign, we hope to educate and sensitize over 4,000 youth on importance of safe riding practices. The key stakeholders such as; Regional Transport Office, Mumbai Traffic Police and National Safety Council (Maharashtra Chapter) will be closely involved throughout the campaign activities.

Important Dates - Zonal Competitions & Grand Finale:



 Final Date



 Western Zone  Monday, 13th February, 2017
 10:00 AM onwards  L.S. Raheja College
 Eastern Zone  Tuesday, 14th February, 2017  10:00 AM onwards  R.A. D.A.V College
 City Zone  Wednesday, 15th February, 2017  10:00 AM onwards  Maharshi Dayanand College of Arts, Science & Commerce, Parel (East), Mumbai.
 Grand Finale  Saturday, 18th February, 2017  10:00 AM onwards  Guru Nanak Khalsa College, Matunga

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Two Wheels One Life