As part of our commitment for improving the state of safety in Mumbai city, United Way Mumbai has recently launched a special community impact initiative; namely, United Road Safety (URS), powered by Castrol. The project aims to educate and sensitize youth to become safer and more responsible two wheeler riders. This is in keeping with the rising death toll due to road accidents in India.
United Way Mumbai conducted an in depth study in order to understand the knowledge and behaviour of two wheeler riders with respect to road safety. The study focused on the behavioural patterns and the knowledge and awareness about road safety among youth, in order to come up with communication strategies and modules of intervention for preventive measures. Based on the findings of this study, the URS programme was designed as below:
Safe Rider Training Program
The biggest problem observed among two wheeler riders is the lack of formal training. Training youth in defensive driving and educating them to exercise caution and judgment while riding will reduce the risk of accidents. The URS project aims to educate 5000 youth from various colleges and other groups to become safer and more responsible two wheeler riders over the next two and a half years through sessions on safe/defensive driving, live demonstrations and on wheel assessments.
Road Safety Club Formation
In order to create a pool of sensitized youth as Road Safety Ambassadors, the youth attending the two wheeler safety training will be encouraged to form Road Safety Clubs, by mobilizing other like minded young two wheeler riders. The student members of Road Safety Club will further undergo another round of advanced training in safe two wheeler riding & communication skills. Over the two and a half years, we aim to see the formation of 100 Road Safety clubs. The members of the Road Safety Clubs will be encouraged and empowered to conduct about awareness activities/drives in the college campus or in the neighbouring community to educate peers and/or community members about road safety. Through these activities the URS project will educate and sensitize 250,000 youth to become safer and more responsible two wheeler riders.
Training of two wheeler trainers
One of the major issues with regards to road safety in India is that the Motor Vehicles Act does not mandate formal training for seeking a two wheeler license. And, even if someone is keen to undergo formal training, there is a dearth of qualified trainers. Considering this gap, United Way Mumbai proposes to train 200 Two Wheeler Trainers during the last phase of the project. These trainers will be a lasting legacy left behind by URS to ensure sustainability of the impact.
To acknowledge the government’s 28th Road Safety Campaign, 2017, we are organizing an extensive campaign spread over the month of February, on the theme of road safety focused on youth from the city colleges. The campaign, "Two Wheels One Life” will be in collaboration with National Service Scheme (NSS) of the University of Mumbai. The key elements of the campaign are:
A) COLLEGE OUTREACH
The Grand Finale on 18th February, 2017 at Guru Nanak Khalsa College of Arts, Commerce & Science, Matunga (East) will have entertaining and educational activities, where there is a chance to win exciting prizes, including a bike, laptops, iPods, riding gear, etc. Dignitaries from the fields of traffic and transport will grace the occasion & address the youth on road safety issues.
At the grand finale, UWM will be organizing wide range of edutainment activities on the theme of road safety including; demonstration by professional bikers’ club, use of alcohol impairment goggles to demonstrate what it feels like to ride under the influence, two wheeler simulator, etc.
Through this campaign, we hope to educate and sensitize over 4,000 youth on importance of safe riding practices. The key stakeholders such as; Regional Transport Office, Mumbai Traffic Police and National Safety Council (Maharashtra Chapter) will be closely involved throughout the campaign activities.
|Western Zone|| Monday, 13th February, 2017
||10:00 AM onwards||L.S. Raheja College|
|Eastern Zone||Tuesday, 14th February, 2017||10:00 AM onwards||R.A. D.A.V College|
|City Zone||Wednesday, 15th February, 2017||10:00 AM onwards||Maharshi Dayanand College of Arts, Science & Commerce, Parel (East), Mumbai.|
|Grand Finale||Saturday, 18th February, 2017||10:00 AM onwards||Guru Nanak Khalsa College, Matunga|