THE NEED
Road traffic accidents are a major public health and development challenge, particularly in rapidly growing urban regions. Unsafe driving behaviour, limited awareness of traffic regulations, and delayed emergency response continue to contribute to high road accident fatalities across India.
United Way Mumbai’s United for Road Safety (URS) initiative addresses this challenge through structured road safety education, responsible driving awareness, and community-based crash response systems. The programme works closely with traffic police, transport authorities, schools, colleges, and community volunteers to promote safer road behaviour and improve preparedness during road emergencies.
Through partnerships with government institutions and corporate CSR stakeholders, URS aims to reduce road accident risks while helping build a culture of safer mobility.
SOLUTION
- Promote safe driving and responsible riding behaviour among young motorists
- Strengthen road safety education in schools and colleges
- Build a trained network of community first responders for road accidents
- Expand public awareness campaigns on traffic safety and responsible mobility
- As a trusted CSR implementation partner, United Way Mumbai ensures structured programme implementation, transparent reporting, and measurable social impact.
- At select Regional Transport Office (RTO) centres, participants also undergo simulator-based assessments that help improve real-world driving preparedness.
- Road Safety Clubs are established within educational institutions to reinforce safety messages and encourage peer-led awareness.
- Schools are supported through road safety audits around school zones, training sessions for students, and sensitisation workshops for teachers and parents. These interventions help build early awareness while encouraging safer commuting environments for children.
- Through Project Jeevan Doot, United Way Mumbai identifies accident-prone locations and mobilises community volunteers to serve as trained first responders. These volunteers are trained in basic first aid, post-crash emergency response, and Good Samaritan protections, enabling them to provide critical assistance until professional medical services arrive.
- These campaigns encourage motorists to follow speed limits, avoid distracted driving, and respect pedestrian crossings and traffic signals.
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