United for Road Safety

United for Road Safety is a community impact initiative of United Way Mumbai, which aims to address various aspects related to the promotion of road safety in Mumbai, India. One of the major interventions under this project is to work with youth for promoting safe two-wheeler riding. This project has been powered by Castrol India Ltd., under their CSR initiatives. The project, started in July 2015 aims to educate 2.5 Lakh youth in safe two-wheeler riding skills, over a period of 2.5 years (i.e. July 2015 to December 2018).

Key activities under this project include:

  1. Training of youth in safe riding skills with aclassroom session, on-wheel demonstration and on-wheel assessment(Expected impact: Training of 5000 youth). Innovative teaching methods are deployed and educational tools such as, drunken goggles, customized snakes & ladders, etc. are used to educate the youth. The trained youth are also given a trainee kit, comprising a pocket sized handbook on two-wheeler safety, a set of reflective stickers, bike/helmet shaped key-chain, participation certificate, etc.
  2. Formation of Road Safety Clubswith trained youth as ambassadors of road safety, to educate their peers(Expected impact: 100 Road Safety Clubs, 3000 youth ambassadors of road safety).
  3. Road safety clubs to conduct awareness activities to educate and sensitize their peers on two-wheeler safety(Expected impact: 500 awareness activities and a total of 2.5 lakhs youth to be educated)
  4. Training of Two-wheeler Trainers,thereby equipping them with scientific know-how and resources for imparting safe two-wheeler riding skills and knowledge to the new learners(Expected impact: Training of 200 trainers).As there are no formal two-wheeler rider training institutes in India, one of the components of this initiative is to train 200 informal two-wheeler trainers to improve their syllabus for two-wheeler riders & to inform them about what should be the important instructions to incorporate in their training.

The project has received active support from other key stakeholders such as; Motor Vehicles Department (RTO), Government of Maharashtra, Mumbai Traffic Police, National Service Scheme- University of Mumbai and SNDT University, National Safety Council- Maharashtra Chapter and Nehru Yuva Kendra.

Impact till date: (July 2016 to April, 2017)

  • Total of 53 safe rider training sessions have been conducted (in 45 city colleges)
  • 1800 youth have been trained in safe riding skills (including college youth, new police recruits, community youth group members, etc.)
  • Total of 41 road safety clubs have been formed
  • Over 20 awareness activities have been conducted till date, educating over 2,500 youth

Two Wheels One Life

To acknowledge the government’s 28th Road Safety Campaign, 2017, we are organizing an extensive campaign spread over the month of February, on the theme of road safety focused on youth from the city colleges. The campaign, "Two Wheels One Life” will be in collaboration with National Service Scheme (NSS) of the University of Mumbai. The key elements of the campaign are:


  1. Road Safety kiosks at college campuses: From 6th February onwards, UWM will be putting up kiosks at over 20 college campuses. Innovative edutainment activities have been planned at the kiosks with the aim to engage and educate students about the importance of safe riding practices.
  2. Sensitization of bikers: To complement the activities at the kiosks our team and volunteers will be stationed at traffic signals to interact and sensitize bikers on importance of safe riding, where we will give away a complimentary gift, along with informative leaflets.
  • Inter-collegiate competition on the theme of "Two Wheels One Life”: UWM, in collaboration with NSS, is inviting colleges to participate in the competition, which has categories like street play, short-film making using smart phone, poster making and pledge wall making. First round of evaluation will be done at 3 zonal level competitions, followed by grand finale, the details are as below: 
    • For East Zone level competitions10th February, 2017 at R.A. D.A.V. College of Commerce & Science, Bhandup (East).
    • For City Zone level competitions11th February, 2017 at Maharshi Dayanand College of Arts, Science & Commerce, Parel (East).
    • For West Zone level competitions13th February, 2017 at L.S. Raheja College of Arts & Commerce, Santacruz (West).

The Grand Finale on 18th February, 2017 at Guru Nanak Khalsa College of Arts, Commerce & Science, Matunga (East) will have entertaining and educational activities, where there is a chance to win exciting prizes, including a bike, laptops, iPods, riding gear, etc. Dignitaries from the fields of traffic and transport will grace the occasion & address the youth on road safety issues.

At the grand finale, UWM will be organizing wide range of edutainment activities on the theme of road safety including; demonstration by professional bikers’ club, use of alcohol impairment goggles to demonstrate what it feels like to ride under the influence, two wheeler simulator, etc.

Through this campaign, we hope to educate and sensitize over 4,000 youth on importance of safe riding practices. The key stakeholders such as; Regional Transport Office, Mumbai Traffic Police and National Safety Council (Maharashtra Chapter) will be closely involved throughout the campaign activities.

Important Dates - Zonal Competitions & Grand Finale:



 Final Date



 Western Zone  Monday, 13th February, 2017
 10:00 AM onwards  L.S. Raheja College
 Eastern Zone  Tuesday, 14th February, 2017  10:00 AM onwards  R.A. D.A.V College
 City Zone  Wednesday, 15th February, 2017  10:00 AM onwards  Maharshi Dayanand College of Arts, Science & Commerce, Parel (East), Mumbai.
 Grand Finale  Saturday, 18th February, 2017  10:00 AM onwards  Guru Nanak Khalsa College, Matunga

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Two Wheels One Life