United for Road Safety is a community impact initiative of United Way Mumbai, which aims to address various aspects related to the promotion of road safety in Mumbai, India. One of the major interventions under this project is to work with youth for promoting safe two-wheeler riding. This project has been powered by Castrol India Ltd., under their CSR initiatives. The project, started in July 2015 aims to educate 2.5 Lakh youth in safe two-wheeler riding skills, over a period of 2.5 years (i.e. July 2015 to December 2018).
Key activities under this project include:
The project has received active support from other key stakeholders such as; Motor Vehicles Department (RTO), Government of Maharashtra, Mumbai Traffic Police, National Service Scheme- University of Mumbai and SNDT University, National Safety Council- Maharashtra Chapter and Nehru Yuva Kendra.
Impact till date: (July 2016 to April, 2017)
To acknowledge the government’s 28th Road Safety Campaign, 2017, we are organizing an extensive campaign spread over the month of February, on the theme of road safety focused on youth from the city colleges. The campaign, "Two Wheels One Life” will be in collaboration with National Service Scheme (NSS) of the University of Mumbai. The key elements of the campaign are:
A) COLLEGE OUTREACH
The Grand Finale on 18th February, 2017 at Guru Nanak Khalsa College of Arts, Commerce & Science, Matunga (East) will have entertaining and educational activities, where there is a chance to win exciting prizes, including a bike, laptops, iPods, riding gear, etc. Dignitaries from the fields of traffic and transport will grace the occasion & address the youth on road safety issues.
At the grand finale, UWM will be organizing wide range of edutainment activities on the theme of road safety including; demonstration by professional bikers’ club, use of alcohol impairment goggles to demonstrate what it feels like to ride under the influence, two wheeler simulator, etc.
Through this campaign, we hope to educate and sensitize over 4,000 youth on importance of safe riding practices. The key stakeholders such as; Regional Transport Office, Mumbai Traffic Police and National Safety Council (Maharashtra Chapter) will be closely involved throughout the campaign activities.
|Western Zone|| Monday, 13th February, 2017
||10:00 AM onwards||L.S. Raheja College|
|Eastern Zone||Tuesday, 14th February, 2017||10:00 AM onwards||R.A. D.A.V College|
|City Zone||Wednesday, 15th February, 2017||10:00 AM onwards||Maharshi Dayanand College of Arts, Science & Commerce, Parel (East), Mumbai.|
|Grand Finale||Saturday, 18th February, 2017||10:00 AM onwards||Guru Nanak Khalsa College, Matunga|