The Blue Ribbon Movement (BRM) is a youth-led ecosystem that nurtures leadership, civic action, and environmental consciousness in Mumbai. We believe that young people, when equipped with the right tools and values, can transform their neighbourhoods and inspire collective change.

Appeal

Your support will enable us to strengthen our programs, the 3-hour Act-a-thon, 3-week Challenge, and 3-month Fellowship, Alumni Engagement and public events which guide Mumbaikars through hands-on civic and environmental action. From filing complaints on waste and pothole issues to conducting local surveys, building green initiatives, and hosting community dialogues, these programs prepare young people to become active, responsible citizens.

Funds raised will be directed towards:
- Training and mentoring youth through structured civic and environmental programs.
- Program costs, including materials like the Aamchi Mumbai Card Game and facilitation tools.
- Community initiatives, such as awareness campaigns, civic ecosystem mapping, and local sustainability projects.
- Volunteer support and leadership development, ensuring alumni continue to lead initiatives across the city.

With your contribution, we can deepen our reach, engage more young leaders, and bring Mumbai closer to becoming a WISE city rooted in Well-being, Inclusion, Sustainability, and Entrepreneurship.