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9768559889 www.mtdngo.com csr@mtdngo.org |
Environment
| Project Name | Project Shoonya - Thaila Bank | |||||||||
| Amount Utilized (INR) | 463528 | |||||||||
| Project Description | The Thaila Bag Initiative is a grassroots campaign launched by Making The Difference – NGO in collaboration with the Mira Bhayandar Municipal Corporation, aimed at reducing plastic pollution in local vegetable markets. This innovative project introduces a reusable cloth bag system on a depository basis to eliminate the dependency on single-use plastic bags. Under this initiative, eco-friendly cloth bags (locally referred to as “Thaila”) are distributed to citizens visiting vegetable markets. Shoppers can take these cloth bags by paying a nominal deposit amount, which is refundable upon returning the bag after use. The system not only encourages responsible consumer behavior but also ensures the circulation of clean, reusable alternatives within the community. This model creates a closed-loop sustainable cycle — reducing plastic use, promoting reuse, and minimizing waste. It also includes awareness drives in the markets, signage about plastic hazards, and engagement with vendors to adopt this eco-friendly shift. | |||||||||
| Locations | Maharashtra (MH),Thane > Maharashtra (MH) | |||||||||
| Causes | Climate action and Community resiliency > Pollution mitigation,Climate action and Community resiliency > Waste management | |||||||||
| Beneficiary Group | Children,Women,Elderly,Others | |||||||||
| Beneficiary Description | The primary beneficiaries of the Thaila Bag Initiative are: 1. Local Citizens & Shoppers : Residents visiting vegetable markets in Mira Bhayandar have directly benefited from access to free, reusable cloth bags on a depository basis. The initiative has reached over 3,000 individuals and families, encouraging them to shift from plastic to eco-friendly alternatives, promoting long-term behavioral change in daily shopping habits. 2. Vegetable Vendors & Market Stakeholders: Vendors were educated and involved as active participants in distributing bags and encouraging customers to return them, fostering a sense of shared responsibility for a cleaner marketplace. Reduced littering has enhanced the overall hygiene and appeal of the markets, improving the vendors’ work environment. 3. Women’s Self-Help Groups (SHGs) : The cloth bags were stitched by local women-led SHGs, offering them income-generation opportunities and empowering them economically. Over 15 women were engaged in bag production during the initial phase, with potential to scale up as the project expands. 4. Urban Local Bodies (ULBs) : Mira Bhayandar Municipal Corporation also benefits through reduced plastic waste management costs, cleaner market surroundings, and increased community engagement in sustainable practices. | |||||||||
| Impact | The Thaila Bag Initiative is designed to create measurable and long-lasting impact at both environmental and community levels: Environmental Impact : Reduction of Single-Use Plastic: By replacing plastic bags with cloth bags on a depository basis, the initiative significantly curbs the use of single-use plastics in high-traffic areas like vegetable markets. Waste Diversion: An estimated 25,000–50,000 plastic bags per month can be diverted from landfills and oceans in just one municipal zone. Cleaner Public Spaces: Markets and surrounding streets become cleaner, reducing the municipal burden of plastic waste collection and disposal. Social Impact: Behavioral Change: Encourages citizens to adopt reusable habits through a practical and incentive-based approach. Community Ownership: Involves local vendors and shoppers as partners in sustainability, fostering a sense of responsibility and ownership. Livelihood Generation: Cloth bags are manufactured by local women’s self-help groups (SHGs), creating jobs and supporting women-led entrepreneurship. Policy and Replicability Impact: Provides a scalable model for plastic-free marketplaces that can be replicated in other wards, towns, and cities. Supports India’s national mission to ban single-use plastics and aligns with CSR Schedule VII (Environmental Sustainability) and UN SDGs 11, 12, and 13. | |||||||||
Activities Conducted
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| Project Name | Lajja | ||||||
| Amount Utilized (INR) | 1489051 | ||||||
| Project Description | Our mission is to help India achieve maximum menstrual hygiene adoption. To achieve this, we proposed to adopt 3 A’s strategies to build a better world for menstruating women, which are: ✔ Awareness ✔ Adaptation ✔ Access | ||||||
| Locations | Aurangabad > Maharashtra (MH),Jalna > Maharashtra (MH),Thane > Maharashtra (MH) | ||||||
| Causes | Environment > Awareness & advocacy,Health > Preventive healthcare | ||||||
| Beneficiary Group | Children,Women | ||||||
| Beneficiary Description | The Lajja Menstrual Hygiene Program has made a significant impact in Aurangabad, Jalna, Thane, District, distributing 4100 reusable pads and conducting multiple comprehensive sessions. As a result, 10,000 disposable pads will be kept out of landfills. Additionally, the program has sensitized 1850 girls through awareness initiatives. The environmental impact is notable, with 1,110 kg of carbon equivalent conserved, demonstrating the program's commitment to sustainability and eco-friendliness. | ||||||
| Impact | The Lajja Menstrual Hygiene Program has made a significant impact in Aurangabad, Jalna, Thane, District, distributing 4100 reusable pads and conducting multiple comprehensive sessions. As a result, 10,000 disposable pads will be kept out of landfills. Additionally, the program has sensitized 1850 girls through awareness initiatives. The environmental impact is notable, with 1,110 kg of carbon equivalent conserved, demonstrating the program's commitment to sustainability and eco-friendliness. | ||||||
Activities Conducted
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| Project Name | Project Lajja | ||||||
| Amount Utilized (INR) | 938100 | ||||||
| Project Description | In India, the Menstruation issue revolves around inadequate awareness, adaptation, and access to hygienic menstrual products among a significant female population. A critical concern lies in the deficient knowledge and awareness about menstruation among girls, with a study revealing that 71% are unaware before their first period. This ignorance leads to shame, fear, and distress during their initial menstruation experience. Unfortunately, mothers and extended family members often contribute to this dilemma, as 70% view menstruation as "unclean," perpetuating taboos. Moreover, girls lack consistent access to preferred, quality menstrual hygiene management (MHM) products. Consequently, about 88% resort to unsanitary alternatives like old cloth, rags, hay, sand, or ash. | ||||||
| Locations | Beed > Maharashtra (MH),Aurangabad > Maharashtra (MH),Jalna > Maharashtra (MH) | ||||||
| Causes | Health > Sanitation & hygiene | ||||||
| Beneficiary Group | Children,Women | ||||||
| Beneficiary Description | Adolescent Girls, Women, 1004 | ||||||
| Impact | In response, Project Lajja strives to cultivate awareness, adaptation, and access to eco-friendly menstrual practices among girls and women aged 11 to 40, aiming to reduce the carbon footprint and enhance environmental sustainability. Embracing a comprehensive approach, the project emphasizes awareness, adaptation, access, and environmental consciousness. Operated by Making The Difference Charitable Trust, Project Lajja aspires to revolutionize menstrual health management in India by rectifying awareness gaps, fostering acceptance, and improving access. The organization's ultimate goal is to equip girls and women with knowledge and resources for a comfortable and dignified menstrual journey, ushering in a positive transformative change. | ||||||
Activities Conducted
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