On the 19th January 2020, I will be on the start line of the TATA Mumbai Marathon (TMM). While I have scaled down my ambition on running to 10 kms instead of 21 kms this TMM, I have doubled my ambition on the charity fund raise. I am supporting the NGO - Cancer Patients Aid Association (CPAA - www.cpaaindia.org) who continue to do tremendous work in this area. In the past several years, generous support from family and friends like you have made me one of the largest fund raisers in the TMM. Last year I raised close to 1.32 Crores and this year I want to take that amount up to 2.0 Crores. I am truly blessed, that you use me as a medium to channelize your generosity in giving back to the society is in a meaningful manner. I feel personally close to this cause, as most of you know. Even more important is the fact that prevalence of cancer is rising dramatically. Much as we as a society should work on its prevention and early detection, for the economically deprived families affected by this disease, it is such a huge setback that they find it difficult to get back on their feet. This requires a holistic approach towards these families and that is where CPAA plays a valuable role. I have pledged my wholehearted support to them and call upon each of you to do so generously. No contribution is small and as they say it is the thought that counts.All contributions carry exemption as per the rules under Sec 80G of the Indian Income Tax Act.