Goonj aims to build an equitable relationship of strength, sustenance, and dignity between the cities and villages, using under-utilized material as a tool to trigger development with dignity. We envision growing as an idea across regions, economies, and countries using urban surplus material as a tool to address basic but neglected issues of the financially and materially poor, involving them in designing and implementing their own solutions, with their own efforts, knowledge, and dignity, and material as a reward for their participation. Strategy For Urban Children Build awareness and empathy about rural issues. Inculcate volunteerism and mindful giving practices. Nurture empathy by encouraging urban schools to make it a part of their curriculum. For Rural Children Emphasize achievement instead of charity. Nudge positive behavioral practices around hygiene, attendance, and social issues. Fulfill basic education material needs. Involve all rural stakeholders; school management, teachers, parents, and the entire village community in solving local school issues. Let's Start contributing School to School builds a relationship of empathy and dignity between urban and rural children, on two opposite sides of a big divide of resources and opportunities. Urban children learn to value their abundant resources as they become more aware of another India. Rural children learn about achievement as Goonj’s school material brings together all stakeholders; teachers, parents, and the village community.