About Us
Bibs Available: 0 (Please contact the NGO for the same)
Cause Category:
Gender Equality
Telephone:
09167902776
Address: Bungalow No. 3, Paramhans Cooperative Hsg. Society, Ramakrishna Nagar, Eastern Express Highway , Thane (W) - 400604
Aligned to the following Sustainable Development Goals
Who We Are
Population First was registered in March 2002, by Bobby Sista, doyen of advertising Industry in India, under the Bombay Public Trusts Act (1950) to leverage communication and media influence to address the social and demographic issues in the country. Population First believes that numbers are not the issue but the unequal social development and gendered mindsets are responsible for the poor social demographic indices - be it maternal and child mortality, child marriages or the falling sex ratios.
Population First focuses on the gendered mindsets which undermine the value of girls and women, promote discrimination against them and justify gender based violence. The challenge is to change those mindsets.
Population First’s field based intervention "Action for Mobilization of Community Health Initiatives" (AMCHI) works to bridge the gap between the right holders and duty bearers to promote more gender sensitive and people oriented social development initiatives
Population First, through its flagship program, Laadli, leverages its good will in the media and advertising to influence the influencers to change the way India treats its women by changing the way media reports on gender issues and advertisements and films portray girls and women in their communication.
Photos / Videos
Our Fundraisers
A L Sharada
Change Maker
` 159233 of
` 1000000
View Page
Raising Funds For
Over the last two years, Population First (PF) has focused on addressing immediate economic and nutrition requirements of its communities. With the help of various funders, as well as individual donors through crowdfunding on UWM and other platforms, PF implemented projects that helped address the economic crisis during the pandemic through its vermicompost and poultry livelihood interventions.
Population First helped 20 villages rebuild their vermicompost sheds and restart their vermicompost livelihoods. This intervention was also introduced in 23 new villages. Poultry intervention was initiated in 6 tribal villages, of which 4 of these villages were supported by PF staff. Rations were provided to 52 remote villages along with completing another extension project in a separate 12 villages.
However, with the pandemic coming to an end and life in the rural communities getting normalized, there is a need to address long-term issues the pandemic left our communities with in health, education and development sector. PF aims to work towards:
o Providing access to healthcare services for women, youth and children, especially girls with special focus on adolescent reproductive and sexual health
o Developing a conducive environment for youth to gain life skills
o Building capacities of community members on the changes brought in PRI systems post COVID-19
o Reigniting communities’ interest in people’s participation which directly impacts long-term holistic and sustainable development of their communities
Additionally, PF also intends to use the funds to strengthen its own organization by developing its human resource pool to ensure that the aspirations and dreams of the organization are fulfilled.
Fund Utilization in 2023
Total funds raised in 2023 - INR 1080507
Project Name | AMCHI livelihoods program |
Amount Utilized (INR) | 1080507 |
Project Description | Shahapur block is primarily rural and tribal in its demographic. Agriculture is the main occupation, with most following single-crop farming. There is excessive use of chemical fertilisers, which is increasingly depleting the fertility of the land and making farming expensive, with many opting to sell the land for constructing Farm Houses.
In a Participatory Rural Appraisal activity with women, the need for supplementary income generation activity for women was evident. They showed interest in engaging in an income generation activity that is agriculture based, is not too demanding on their time and gives them some income regularly. Women from families Below Poverty Line with little to zero household income were selected to participate in a Vermicomposting project. They were provided training to manage the pits, ways to market their goods and sales strategies.
|
Locations | Thane > Maharashtra (MH) |
Causes | Income > Income generation activities |
Beneficiary Group | Women,Tribal community |
Beneficiary Description | Each year about 250 women are benfitting from this program. These women belong to BPL households |
Impact | The project has helped these women have an additional income source. On an average, each of the women are currently able to draw an additional income of upto INR 1000-2000/ per month. |
Activities Conducted
No | Activity / Item / Beneficiaries | Quantity / Number, if applicable |
1 |
Vermicompost Livelihood training |
10 |
|
` 1087233 of ` 2000000
Raised by 20 contributors.
Verified documents submitted :
Pavan Khabiya
TRAFIGURA GLOBAL SERVICES PVT. LTD. .