Clean Shores Mumbai
Marine Litter
poses a vast and growing threat to the marine and coastal environment. Around 8 million items of litter enter the marine
environment every day endangering the species in the ocean. Among the litter
found on the ocean, plastics constitute around 90% (Source: Ocean
Conservancy Report 2017) Mumbai the
island city has 114 km of coastline and nearly 16 km of beaches stretching
from Colaba in the south and Madh and Marve to the north (Maharashtra Maritime
Board). Dadar Chowpatty, also known as Chaityabhoomi beach is a popular tourist destination. The high number of
footfall make cleanliness at the beach a major challenge for MCGM.
Through
Project Clean Shores Mumbai, United Way Mumbai strives to enhance the overall
state of cleanliness and waste management at the shores of Mumbai through
public-private partnership.
Every day, tonnes of plastic and other waste are disposed of into our water bodies. The litter not only spoils the scenery but is harmful to the natural habitat, including people and wildlife. Additionally, the debris thrown into marine bodies can last a very long time, affecting the marine life for years to come.
Clean Shores Mumbai Strategy
Impact:
Mission: To work to enhance the overall cleanliness of the city's beaches and contribute towards mitigation of
marine pollution and conservation of the marine eco-system through strategic and
sustained interventions, enabled by public-private partnership.
How you can be involved:
Give:
Corporates can sponsor beach
clean-up drive and engage employees in our beach clean-up drives. This can be
your social contribution towards clean and safe shores.
Advocate:
You can spread awareness about cleanliness and
responsible waste handling among your peers, colleagues, relatives and children
Volunteer:
You can volunteer during the Beach clean-up
drive organized by United Way Mumbai. Every month United Way Mumbai plans to
organize beach clean-up drive with the help of students, corporate volunteers,
local volunteers and NGOs in Mumbai.
Clean Shores Mumbai
Latest Updates
Clean Shores Mumbai - "Start a Little Good"
1st January 2019
997 volunteers invested 1994 volunteers hours in a beach clean-up drive, organized by Hindustan Unilever Ltd. and implemented by UWM under the campaign ‘Start a Little Good’. The objective of this campaign is to sensitise people about the responsible use of plastic through clean-up drives at city beaches. The aim is to collect plastic waste that can be recycled into products that can be given back to the community as a positive outcome of the initiative. The plastic collected during the drive will be recycled into fishing nets, fishing boats, park benches, etc. and will be given back to the nearby community. Around 8 tonnes of waste was collected during the 3 clean-up drives in Mumbai. Lake / Ghats clean-up drives were organized in Bangalore and Delhi with the help of our implementing partners, where 737 volunteers were mobilized and over 6.8 tonnes of waste was collected in 1474 volunteering hours.
Clean Shores Mumbai - Rejuvenation of Dadar Beach
14th December 2018
The wall around corporate-adopted Chaityabhoomi and Suryavanshi Hall lane Dadar beach were painted during UWM's Clean Shores Mumbai drive. The 1720 sqft sea shore wall was painted with motifs focused on the theme of marine life. The painted wall has improved the aesthetics of the beach and has also dissuaded the beachgoers from littering around the wall.
Clean Shores Mumbai - Gandhi Jayanti Cleanup Drive
2nd October 2018
On the Occasion of Gandhi Jayanti, United Way Mumbai, along with Coca-Cola India, launched the ‘Clean Shores Mumbai’ initiative, a coastal clean-up and marine conservation drive at Versova beach in Mumbai. The event witnessed participation from environmentally-conscious volunteers, including corporate employees, partners, local citizens and students. Over 1000 volunteers were engaged in cleaning up the waste accumulated at the beach, which was then handed over to the MCGM for safe disposal.
Clean Shores Mumbai - Greenesha 2018
15th September 2018
The Ganesha festival culminates at the seashore with the immersion of the idols in the sea along with all the offerings made to Ganesha during the festival. Therefore, as part of our Clean Shores Mumbai campaign, supported by Coca Cola India, UWM adopted five prominent Ganesh Mandals in the neighbourhoods of the beaches in Dadar and Mahim to promote an eco-friendly celebration.
12,800+ devotees and local citizens were sensitized over a 10-day long campaign, through awareness drives conducted by 89 youth volunteers from four colleges in Dadar who were trained by United Way Mumbai. The citizens were educated about the importance of a pollution-free celebration of the Ganesha festival. 15 awareness drives, 15 street play performances were organized at the adopted pandals, where 5000 sets of cloth bags and eco-friendly bowls were provisioned for distribution among the devotees. All pandals were also encouraged to segregate and safely dispose of the waste generated through sets of three colour-coded bins given to each of the pandals. More than 15 tonnes of Nirmalya (floral offerings) was collected through the Ganesh Mandals and over 400 volunteers from city colleges and corporates collected over 4.5 tonnes of Nirmalya during the clean-up drives at beaches in Dadar.
Clean Shores Mumbai
Clean Shores Mumbai
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Clean Shores Mumbai
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