The beaches in Mumbai have been facing several problems such as pollution, overcrowding, and lack of proper maintenance. This has led to a decline in their overall quality and cleanliness. United Way Mumbai has been working towards beautifying and cleaning the beaches in Mumbai through Clean Shores Mumbai, which aims to raise awareness about the importance of keeping the beaches clean and to mobilize corporate and community volunteers to clean the beaches on a regular basis. Through Project Clean Shores Mumbai, United Way Mumbai strives to enhance the overall state of cleanliness and waste management at the shores of Mumbai through public-private partnership.
Marine Litter poses a vast and growing threat to the marine and coastal environment. Around 8 million items of litter enter the marine environment every day endangering the species in the ocean. Among the litter found on the ocean, plastics constitute around 90% (Source: Ocean Conservancy Report 2017) Mumbai the island city has 114 km of coastline and nearly 16 km of beaches stretching from Colaba in the south and Madh and Marve to the north (Maharashtra Maritime Board). Dadar Chowpatty, also known as Chaityabhoomi beach is a popular tourist destination. The high number of footfall make cleanliness at the beach a major challenge for MCGM
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