Marine Litter poses a vast and growing threat to the marine and coastal environment. Around 8 million items of litter enter the marine environment every day endangering the species in the ocean. Among the litter found on the ocean, plastics constitute around 90% (Source: Ocean Conservancy Report 2017) Mumbai the island city has 114 km of coastline and nearly 16 km of beaches stretching from Colaba in the south and Madh and Marve to the north (Maharashtra Maritime Board). Dadar Chowpatty, also known as Chaityabhoomi beach is a popular tourist destination. The high number of footfall make cleanliness at the beach a major challenge for MCGM.Through Project Clean Shores Mumbai, United Way Mumbai strives to enhance the overall state of cleanliness and waste management at the shores of Mumbai through public-private partnership.
Mission: To work to enhance the overall cleanliness of the city's beaches and contribute towards mitigation of marine pollution and conservation of the marine eco-system through strategic and sustained interventions, enabled by public-private partnership.
You can volunteer during the Beach clean-up drive organized by United Way Mumbai. Every month United Way Mumbai plans to organize beach clean-up drive with the help of students, corporate volunteers, local volunteers and NGOs in Mumbai.