Clean Shores Mumbai
Latest Updates
Appeal Board Installation
18th April 2022
Appeal Boards are a medium to put forward the appeal to the beachgoers, to urge them to maintain cleanliness at the beach, curtail plastic pollution, spread awareness about the ill effects of open defecation, the importance of recycling and stopping bird feeding. United Way Mumbai has installed 6 appeal boards at different locations of 3 beaches in Mahim.
Wall Painting
28th March 2022
Painting and maintenance of the beach-facing walls will not only improve the aesthetics of the beach but also dissuade beachgoers from littering. United Way Mumbai in consultation with G/N Ward has painted Mahim Beach near Dargah, Mahim Reti Bunder Beach and Mrudungacharya Narayanrav Koli Maidan, Mahim.
Suruchi Beach Adoption
22nd March 2022
One more beach was added under the project Clean Shores Mumbai with the support of our donor partner Sunteck Realty. On 22nd March 2022, a launch event through beach clean-up drive was organised in the presence of celebrity actor Dia Mirza, 35 employee volunteers and 30 student volunteers from VIVA College, collectively 1300 kg of waste was collected & prevented from entering into the ocean.
Infrastructure Handover
10th February 2022
United Way Mumbai has provided necessary tools and instruments to P/North & G/North Ward office for infrastructural assistance of 5 beaches in Mumbai in order to maintain safety and cleanliness. The event at G/North ward office was graced by the Assistant Commissioner of G/North Ward, Mr. Kiran Dighavkar & Assistant Engineer of Solid Waste Department, Mr. Irfan Kazi and other officials.
Litter Measurement Survey
5th October 2021
To celebrate International Coastal Clean-up Day 2021, United Way Mumbai conducted a Marine Litter Survey at 3 beaches in Mumbai i.e. Mahim Reti Bunder Beach, Mahim Beach near Hinduja Hospital and Dana Pani Beach, Malad in collaboration with National Centre for Coastal Research (NCCR). A total of 65 volunteers collected 1.42 tonnes of waste, segregated into different categories of plastic waste, wood, rubber, etc. Dustbins were distributed among the local shop owners at the beach & also an appeal board was installed. A report of the survey was shared with the NCCR to contribute as a part of their project.
Greenesha Advisory 2021
9th September 2021
With the number of COVID 19 cases increasing on a daily basis, we are to be safe and sound while celebrating the Ganesha Chaturthi. It is a must to follow guidelines laid by the government in order to ensure safety during the pandemic. United Way Mumbai is happy to issue our GREENESHA advisory, helping you with relevant information and tips for celebrating the Ganesha Festival in an eco-friendly and safe manner.
For more information on how you can have eco-friendly Ganesha celebrations, visit: bit.ly/GreeneshaAdvisory21
Also, you can view the list of artificial ponds available for immersion in Mumbai at: bit.ly/ArtificialPonds4Immersion
World Oceans Day
8th September 2021
World Oceans Day is a reminder of the vital role the oceans play in everyday life. They are the lungs of our planet and a major source of food and livelihood and are critical to the biosphere. This day aims to make everyone aware of the impact human actions have had on oceans and mobilise communities to come together and protect this valuable and rarest of resources. The ocean is our life source, supporting humanity and every other organism on Earth. Let us do our bit in protecting it.
Visit to Shakti Plastic Industries
17th August 2021
Marine Litter poses a vast and growing threat to the marine and coastal environment. Through Project Clean Shores Mumbai, United Way Mumbai strives to enhance the overall state of cleanliness and waste management at the shores of Mumbai.
On July 28, our team visited The Shakti Plastic Industries in Palghar, which recycles all types of plastic waste, and is one of the leading recyclers of polymer waste in India and also a certified GPML by United Nations. This field visit helped our team to understand different types of waste and end to end waste management processes.
Coastal Biodiversity of Chimbai Beach - Field Guide Launch
2nd July 2021
Chimbai beach is a unique combination of sandy and rocky shore, edged by mangroves, supporting sand-loving and rock-loving marine life located in Bandra West. It boasts marine biodiversity of almost 115 species from 14 groups, almost double compared to any cleaner beaches of Mumbai. To showcase this ecosystem, under the aegis of Clean Shores Mumbai campaign, UWM has created the 'Chimbai Beach Marine Biodiversity Field Guide', which was officially launched at a virtual event on 18th June 2021.
This field guide will help the readers identify different marine species found at the beach and develop an interest in marine conservation.
Things that pop up when you hear the word
17th June 2021
What do you see when you visit the beach? Food stalls? Too many people taking selfies? Well, we have found something more amazing at the Chimbai beach, Bandra and we are excited to share this with you.
Watch the amazing video below, which is a part of UWM's Clean Shores Mumbai Campaign
World Coral Day
9th June 2021
Coral reefs are precious resources. They are the sign of a healthy oceanic ecosystem, sustaining diverse life. 50% of these reefs have been lost due to human action and climate change. To help conserve these precious living organisms, you could take simple steps such as - not touching reefs during snorkelling or scuba diving, not buying coral souvenirs, wearing non-nano zinc oxide sunscreen when you go in the ocean and not littering on the beach or in the ocean. Join us in preserving these wonders of nature.
International Coastal Cleanup Day Photography Competition
1st October 2020
The National Photography Competition 2020 WINNER under the category "Human Impact on the Oceans" is Udayan Shankar Pal, for his photograph titled "Kali”, which he describes as below
"Kulasai Dasara is the grand festival of the 300-year-old Kulasai Mutharammam Temple, located in Tamil Nadu, which saw 2.5 million devotees visiting in 2018. As per ritual, the devotees bathe in the sea wearing artificial hands to depict the Goddess Kali. The artificial hands, mainly made of plastic are then thrown into the sea, which is collected by local kids for recycling. In this photograph, the boy was able to get two such hands and his joy was obvious. I was happy that at least a pair of these hands will be prevented from entering the seas reducing plastic pollution."
United Way Mumbai organized this competition in collaboration with the National Centre for Coastal Research to spread awareness regarding marine conservation on International Coastal Cleanup Day. Our 3 member jury panel consisted of Sumer Verma, Dr Parvish Pandya & Dhirtiman Mukherjee.
International Coastal Cleanup Day Contest Announcement
19th September 2020
On the occasion of #internationalCoastalCleanupDay, a National Photography Competition will be held under the aegis of UWM's Clean Shores Mumbai campaign, in collaboration with the National Centre for Coastal Research.
If you have any photographs of interesting marine life, beautiful clean coasts, clean up drives, unique livelihoods of coastal communities or any other images relevant to the competition theme, send us your entries now!
The last date for submission is 26th September and winners will be announced on 30th September 2020.
To register and submit your entries click https://forms.gle/RBgJRdqCsEqXWKiS6
For the full list of guidelines, visit: http://bit.ly/NPC-Guidelines
Digital Shore Walk
7th June 2020
India is blessed with a huge coastline and a vast amount of marine biodiversity. Our Mumbai's beaches are also home to a variety of flora and fauna but we often miss the chance to notice them.
On this occasion of World Oceans Day, United Way Mumbai and our knowledge partner Ladybird Environmental Consulting - LEC present "A Digital Shore Walk" under the aegis of Mission Blue. A Digital shore walk is an online session to know about the diversity we found at our Chimbai Beach.
Let's walk through your screens to meet our friends from the ocean with us on 8th June 2020.
Where: On Zoom Application
Time: 4:00 PM
Register here: https://forms.gle/ciCFvqCDpKCEexLGA
Meeting details will be sent 3 hours before the session for all the registered participants.
Clean Shores Mumbai - "Start a Little Good"
1st January 2019
997 volunteers invested 1994 volunteers hours in a beach clean-up drive, organized by Hindustan Unilever Ltd. and implemented by UWM under the campaign ‘Start a Little Good’. The objective of this campaign is to sensitise people about the responsible use of plastic through clean-up drives at city beaches. The aim is to collect plastic waste that can be recycled into products that can be given back to the community as a positive outcome of the initiative. The plastic collected during the drive will be recycled into fishing nets, fishing boats, park benches, etc. and will be given back to the nearby community. Around 8 tonnes of waste was collected during the 3 clean-up drives in Mumbai. Lake / Ghats clean-up drives were organized in Bangalore and Delhi with the help of our implementing partners, where 737 volunteers were mobilized and over 6.8 tonnes of waste was collected in 1474 volunteering hours.
Clean Shores Mumbai - Rejuvenation of Dadar Beach
14th December 2018
The wall around corporate-adopted Chaityabhoomi and Suryavanshi Hall lane Dadar beach were painted during UWM's Clean Shores Mumbai drive. The 1720 sqft sea shore wall was painted with motifs focused on the theme of marine life. The painted wall has improved the aesthetics of the beach and has also dissuaded the beachgoers from littering around the wall.
Clean Shores Mumbai - Gandhi Jayanti Cleanup Drive
2nd October 2018
On the Occasion of Gandhi Jayanti, United Way Mumbai, along with Coca-Cola India, launched the ‘Clean Shores Mumbai’ initiative, a coastal clean-up and marine conservation drive at Versova beach in Mumbai. The event witnessed participation from environmentally-conscious volunteers, including corporate employees, partners, local citizens and students. Over 1000 volunteers were engaged in cleaning up the waste accumulated at the beach, which was then handed over to the MCGM for safe disposal.
Clean Shores Mumbai - Greenesha 2018
15th September 2018
The Ganesha festival culminates at the seashore with the immersion of the idols in the sea along with all the offerings made to Ganesha during the festival. Therefore, as part of our Clean Shores Mumbai campaign, supported by Coca Cola India, UWM adopted five prominent Ganesh Mandals in the neighbourhoods of the beaches in Dadar and Mahim to promote an eco-friendly celebration.
12,800+ devotees and local citizens were sensitized over a 10-day long campaign, through awareness drives conducted by 89 youth volunteers from four colleges in Dadar who were trained by United Way Mumbai. The citizens were educated about the importance of a pollution-free celebration of the Ganesha festival. 15 awareness drives, 15 street play performances were organized at the adopted pandals, where 5000 sets of cloth bags and eco-friendly bowls were provisioned for distribution among the devotees. All pandals were also encouraged to segregate and safely dispose of the waste generated through sets of three colour-coded bins given to each of the pandals. More than 15 tonnes of Nirmalya (floral offerings) was collected through the Ganesh Mandals and over 400 volunteers from city colleges and corporates collected over 4.5 tonnes of Nirmalya during the clean-up drives at beaches in Dadar.
