About TMM 2021’s – Special Fundraiser
for COVID 19
The Tata Mumbai Marathon (TMM) holds its prestigious reputation amongst
the top 10 marathons in the world. As the event's philanthropy partner, United
Way Mumbai promotes and facilitates the fundraising using the Mumbai Marathon
platform and disburses donations raised to respective participating NGOs.
Today, this fundraising platform has assumed a stature of the eminence of
being the single largest sporting platform
for philanthropy in Asia. Over the course of 17 editions of the marathon,
close to 650 NGOs have successfully mobilized over INR 300 crore for a variety
of causes across the nation.
The COVID-19 lockdown is creating a tremendous humanitarian crisis in
India. Apart from the current immediate relief, the mid & long term impact
of the pandemic is alarming and those communities that are living on the
fringes will suffer the most. With the forecasted economic slowdown, NGOs need
all the support they can to serve these communities. The work these NGOs do is
the most relevant today and with that in mind the Tata Mumbai Marathon 2021 has
initiated the COVID 19 Response under which those NGOs that participated in TMM
2020 have been on-boarded by default and can right away receive donations and
fundraisers can select them as beneficiary NGOs.
Currently, only the Individual Fundraising and the Direct Donation
segment of the TMM 2021 is active while the rest of the segments will follow soon. All
amounts raised will be part of the TMM 2021 collections.
Some commonly asked question…
What if an NGO is not working on COVID 19 relief work?
Every NGO that participated in TMM
2020, whether their programs is COVID 19 linked or not, is eligible to raise
funds. We believe there is no non- COVID 19 work as all NGOs are now operating
in a COVID-19 altered world. The lockdown has affected every organisation in
one way or another. The economic slowdown is being predicted to reduce CSR
funding and recession will impact individual capacity to give. The need to
raise funds for NGOs through their current supporters is more significant now
more than ever. It would also help to rethink what your NGO can do in the
current scenario in order to create context and urgency for supporters and
donors to help.
What about Charity bibs and Corporate
Typically, the TMM, follows a cycle
that begins with the release of the Philanthropy Structure which contains
details about raising funds through charity bibs, corporate teams & individual
fundraising along with race day related information. The entire Philanthropy
Structure will be released soon. There will be a registration process for all
NGOs similar to last year and charity bibs and corporate teams will be
allocated to all NGOs based on their privilege levels as and when the structure
is released. In addition to the fundraiser incentive mentioned below,
individual fundraisers will be eligible to relevant benefits extended by Event
Promoter, Procam International, as may be specified in the philanthropy
structure, so long as the beneficiary NGO registers itself with UWM on release
of philanthropy structure.
What about fundraiser incentives?
As of now, the first Ten Thousand
fundraisers to raise Ten Thousand rupees will be eligible for priority
registration in the Dream Run category, i.e. opening the online Dream Run
registration window for these fundraisers ahead of public registration, for the
next edition of the Tata Mumbai Marathon (all
registration rules and guidelines will be applicable to the said fundraisers).
In the coming months, we will add further privileges and the full race day
benefits will be unveiled with the Philanthropy Structure.
What will be the retention on the funds raised?
UWM will not have any retention on the online fundraising, however, payment gateway charges on actuals will apply. Normally UWM absorbs the payment
gateway charges with our own funds but without the philanthropy structure in
place and a means to cover these costs, it would not be feasible to cover the payment gateway charges at the moment. These charges range from as low as 0.3% for UPI
and as high as 3.6% for American Express cards. On average one can assume about
2% as payment gateway charges for domestic donations. The retention on offline
donations remains the same as TMM 2020.
Retention on the funds
Retention on the funds
raised offline via cheques/DD/NEFT
Only payment gateway charges
as per actuals. *
TMM 2021 Change Icon
When will the funds be disbursed?
UWM will disburse all online funds on a monthly basis. Those NGOs who
raise more than INR 5 Lakh can request UWM for a weekly disbursement cycle.
Offline donations will be transferred at the end of the cycle based on
the fundraisers level in February 2021 or on request by the NGO at a flat 4%
How does one make an offline donation?
Donor may choose to do a direct bank transfer to UWM’s bank account or
can choose to deposit a cheque/ DD in our bank account remotely. Both of these
options will be considered as an offline donation. Fundraisers can request the
donor to share the details of an offline donation and will have to enter the
details after login into their fundraiser’s page backend.
United Way Mumbai’s
Domestic Bank details are as follows
Beneficiary Name: United Way of Mumbai
Bank Name: Kotak Mahindra Bank Ltd
A/c No: 06380020001119 - Saving A/c
Bank Branch: Lower Parel
Bank Address: Unit No. A-01, Matulya Centre-A,
Senapati Bapat Marg, Lower Parel, Mumbai 13
IFSC RTGS number: KKBK0000638
IFSC NEFT number: KKBK0000638
Branch Code: 000638
MICR Code: 400485011