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ABOUT TMM 2021 - SPECIAL FUNDRAISERS FOR COVID-19
TMM HOME > About TMM 2021 - Special Fundraisers for COVID-19

About TMM 2021’s – Special Fundraiser for COVID 19

The Tata Mumbai Marathon (TMM) holds its prestigious reputation amongst the top 10 marathons in the world. As the event's philanthropy partner, United Way Mumbai promotes and facilitates the fundraising using the Mumbai Marathon platform and disburses donations raised to respective participating NGOs.

Today, this fundraising platform has assumed a stature of the eminence of being the single largest sporting platform for philanthropy in Asia. Over the course of 17 editions of the marathon, close to 650 NGOs have successfully mobilized over INR 300 crore for a variety of causes across the nation.

The COVID-19 lockdown is creating a tremendous humanitarian crisis in India. Apart from the current immediate relief, the mid & long term impact of the pandemic is alarming and those communities that are living on the fringes will suffer the most. With the forecasted economic slowdown, NGOs need all the support they can to serve these communities. The work these NGOs do is the most relevant today and with that in mind the Tata Mumbai Marathon 2021 has initiated the COVID 19 Response under which those NGOs that participated in TMM 2020 have been on-boarded by default and can right away receive donations and fundraisers can select them as beneficiary NGOs.

Currently, only the Individual Fundraising and the Direct Donation segment of the TMM 2021 is active while the rest of the segments will follow soon. All amounts raised will be part of the TMM 2021 collections.

Some commonly asked question…

What if an NGO is not working on COVID 19 relief work?

Every NGO that participated in TMM 2020, whether their programs is COVID 19 linked or not, is eligible to raise funds. We believe there is no non- COVID 19 work as all NGOs are now operating in a COVID-19 altered world. The lockdown has affected every organisation in one way or another. The economic slowdown is being predicted to reduce CSR funding and recession will impact individual capacity to give. The need to raise funds for NGOs through their current supporters is more significant now more than ever. It would also help to rethink what your NGO can do in the current scenario in order to create context and urgency for supporters and donors to help.

What about Charity bibs and Corporate teams?

Typically, the TMM, follows a cycle that begins with the release of the Philanthropy Structure which contains details about raising funds through charity bibs, corporate teams & individual fundraising along with race day related information. The entire Philanthropy Structure will be released soon. There will be a registration process for all NGOs similar to last year and charity bibs and corporate teams will be allocated to all NGOs based on their privilege levels as and when the structure is released. In addition to the fundraiser incentive mentioned below, individual fundraisers will be eligible to relevant benefits extended by Event Promoter, Procam International, as may be specified in the philanthropy structure, so long as the beneficiary NGO registers itself with UWM on release of philanthropy structure.

What about fundraiser incentives?

As of now, the first Ten Thousand fundraisers to raise Ten Thousand rupees will be eligible for priority registration in the Dream Run category, i.e. opening the online Dream Run registration window for these fundraisers ahead of public registration, for the next edition of the Tata Mumbai Marathon (all registration rules and guidelines will be applicable to the said fundraisers). In the coming months, we will add further privileges and the full race day benefits will be unveiled with the Philanthropy Structure.

What will be the retention on the funds raised?

UWM will not have any retention on the online fundraising, however, payment gateway charges on actuals will apply. Normally UWM absorbs the payment gateway charges with our own funds but without the philanthropy structure in place and a means to cover these costs, it would not be feasible to cover the payment gateway charges at the moment. These charges range from as low as 0.3% for UPI and as high as 3.6% for American Express cards. On average one can assume about 2% as payment gateway charges for domestic donations. The retention on offline donations remains the same as TMM 2020.

Level

Minimum Fundraising Amount

Retention on the funds raised online

Retention on the funds raised offline via cheques/DD/NEFT

Fundraisers

Fundraiser

INR 1

0%

Only payment gateway charges as per actuals. *

4%

Fundraiser Bronze

INR 10,000

4%

Fundraiser Silver

INR 50,000

4%

Fundraiser Gold

INR 1,00,000

3%

Change Runners

Change Maker

INR 1,50,000

2%

Change Investor

INR 5,00,000

1.5%

Change Leader

INR 10,00,000

1.%

Change Champion

INR 25,00,000

0.5%

TMM 2021 Change Icon

INR 50,00,000

0 %

 

When will the funds be disbursed?

UWM will disburse all online funds on a monthly basis. Those NGOs who raise more than INR 5 Lakh can request UWM for a weekly disbursement cycle.

Offline donations will be transferred at the end of the cycle based on the fundraisers level in February 2021 or on request by the NGO at a flat 4% retention.

How does one make an offline donation?

Donor may choose to do a direct bank transfer to UWM’s bank account or can choose to deposit a cheque/ DD in our bank account remotely. Both of these options will be considered as an offline donation. Fundraisers can request the donor to share the details of an offline donation and will have to enter the details after login into their fundraiser’s page backend.

United Way Mumbai’s Domestic Bank details are as follows

Beneficiary Name: United Way of Mumbai
Bank Name: Kotak Mahindra Bank Ltd
A/c No: 06380020001119 - Saving A/c
Bank Branch: Lower Parel
Bank Address: Unit No. A-01, Matulya Centre-A, Senapati Bapat Marg, Lower Parel, Mumbai 13
IFSC RTGS number: KKBK0000638
IFSC NEFT number: KKBK0000638
Branch Code: 000638
MICR Code: 400485011

  • NEFT/Cheque/DD details will be required to be entered at the backend in the fundraiser’s page (Fundraiser Dashboard > Enter NEFT/Cheque/DD details). Cheques or DDs to be issued only in favor of ‘United Way of Mumbai’. PAN number of all donors donating over INR 2000 is mandatory
  • Post entering details, download the donation report and upload it on the following google form. https://bit.ly/TMMOfflineDonations
  • UWM will update the offline donation amount on the fundraisers page once the cheque/DD has been realized in UWM’s bank account or direct bank transfer is received in UWM’s bank account