United Way Mumbai Helpline began as a special initiative by United Way of Mumbai in response to the floods witnessed by the city on 26th July 2005. Since then it has continued to be an on ground program making consistent efforts for better disaster preparedness and improvement in the state of civic issues in the city of Mumbai.
Unlike the name suggests, United Way Mumbai Helpline is not a telephonic helpline, but is a forum for facilitating active and effective network of key stakeholders working towards the common goal of making Mumbai a cleaner, safer and better place to live in. It provides a platform for all government and non-government players, students, citizens and corporates to come together and give their best to address the civic environmental issues and disaster situations the city is gravely and frequently faced with.
This initiative aims to bring together local civic authorities, residents, NGOs, corporates and other stakeholders to address environmental issues at the ward level and alongside set up a community based Disaster Preparedness Plan for the area. United Way of Mumbai is also the official Third Party Auditors of the Clean- Up Mumbai campaign by Municipal Corporation of Greater Mumbai (MCGM).
In an effort to realize the purpose of the initiative, there are several undertakings United Way Mumbai Helpline has initiated. Following is a glimpse into the activities.
Need for United Way Mumbai Helpline:
- Concern about state of civic issues in Mumbai
- Desire for systematic disaster preparedness plan for Mumbai
- Need for developing a common forum for multiple stakeholders directly or indirectly involved in disaster preparedness
"To attain a pioneering position in Mumbai as the apex organization addressing key civic issues, and facilitating successful Disaster Preparedness programs, by becoming a vital link between government, corporates, NGOs and the citizens of Mumbai."
To bring about significant, visible, measurable and sustainable changes in the levels of Disaster Preparedness and Civic Issues in the city of Mumbai, making it a cleaner, safer and a better place to live in by instituting a strong and sustainable Citizens Movement across the city.