Population First,A Public Charitable Trust was established in 2002,through their two major programmes, Laadli and AMCHI influence the influencers – media, advertising and youth to change the way India treats its women.It opens up channels of communication, engage in dialogue, and build commitment of people to be the change makers.
Laadli-A girl child campaign, which works to promote a positive image of the girlchild to counter her undervaluing in society and has "Celebrate Her Life" as its tagline.
AMCHI-A rural programme reaching out to 50000+ beneficiaries in 66 villages of Thane District,It is a community empowerment programme that works for better quality, transparency and accountability in social development services through active participation of the women and villagers.
"The cause of the Girl Child has always been close to my heart. As spokesperson for LAADLI, the Girl Child Initiative by Population First, it has been an honour to
help this sincere and hard-working team in their efforts to save, help and protect the Laadlis of our Nation.
To help them achieve their goal, and to help change the way India treats its women,has been my privilege-and I will continue to do so as long as I live-so that we can stop this horrifying practice of eliminating the Girl Child and Gender Discrimination".
Please support me,I assure you your contribution will go long way in ensuring Gender Just and Empowered INDIA.